Ripley's Believe It or Not Museum in Branson Missouri! For over forty years, Robert Ripley- the modern Marco Polo and the real-life Indiana Jones- traveled the world collecting the unbelievable, the Inexplicable, the one-of-a-kind. The entire museum is amazing and much of it extremely amusing. His collection is in over 27 museums In 10 countries. Each museum's collection is 90% unique and different. As Ripley's ghost says "Come in, look around and see If you Believe It or Not!"